Baby Advice & Support

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Being a new parent can be hard work at the best of times.

Whether you’re getting to grips with breastfeeding your newborn , struggling with colic or sleep – we’re here to support you and make sure parenting as smooth-running as possible.

cry baby

Why do babies cry?

Until they learn to talk, crying is your baby’s way of communicating. We’ll help you to translate their tears and understand how to soothe them.

Read more

Explore your baby's development by month

Click on your baby's age below to learn more about this stage.

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Need some help?

You can get quick answers to common questions in our FAQs.

Alternatively, if you need help with general pregnancy or baby advice, or maybe on using or ordering our products - our expert team are always on hand to talk about feeding your baby. 

 

Important notice

Breastfeeding is best. Follow-on milk should only be used as part of a mixed diet from 6 months. Talk to your healthcare professional.

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Join Aptaclub for a chance to win a £100 John Lewis voucher, plus expert feeding advice, expert parenting tools, helpful checklists and the latest deals straight to your inbox.

Your email will be used to create your account and to recognise you when you contact us. We may also use your email to match data for research purposes.
Loading....
This field is required Please retype or use an alternative email address with a minimum of two letters, containing an @ symbol i.e. email@email.co.uk Your email has been verified. You can now register Please verify your email before submitting. Name validation https://bpi.briteverify.com/api/public/v1/fullverify 2b465552-a427-4a22-b5a8-aaba7770bf1d
Your password must be a minimum of 8 characters, with at least 1 letter, 1 number and 1 special character.
This field is required Please ensure your passwords match and contain a minimum of 8 characters, with at least 1 letter, 1 number and 1 special character.
Cow & Gate products excluding first infant milks and food for special medical purposes.
Please tick this box
Before we send you advice and information on infant feeding (for babies below 6 months), we're required to ask for your consent.

It looks as though you already have an account with us via [Aptaclub/C&G Babyclub] – please try your password for that account to login, or click 'forgot my password' to reset.

Please correct the errors in the form

By registering you're confirming you agree with our T&Cs and Privacy Policy. You can opt out anytime.

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