Practical tools for baby

Baby Poo Checker

Worried about your baby's poo? Poogle It! Scan your baby's nappy with our free AI poo checker to get insights and track changes. Sign up now to get started.

Baby symptom checker

Take 10 minutes to complete our Baby Symptom Checker for practical tips and a handy symptom summary to show your Pharmacist, Health Visitor or GP.

New mum book

Celebrate being a new mum and welcoming your baby to the world with our free eBook, packed full of advice for you and baby to get the best possible start.

Baby symptom diary

Download our free, printable symptom diary to record your baby’s symptoms and help you prepare for your next GP appointment.

Baby topics

Feeding

Feeding issues

Bonding and development

Breastfeeding your baby

A club for parents

Expert health tips – such as workouts and recipes developed by experts.
Practical tools – such as the due date calculator, and others, to help you make the best of parenthood.
Week by week advice – Discover the science behind your baby’s development in the first months of their life.

Join Aptaclub

Need some help?

You can get quick answers to common questions in our FAQs.

Alternatively, if you need help with general pregnancy or baby advice, or maybe on using or ordering our products - our expert team are always on hand to talk about feeding your baby.

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