In the early days after your baby is born and you're establishing breastfeeding, it’s important to feed your baby on demand. It’s not possible to over-breastfeed your baby1, so try not to watch the clock. Just relax and let your baby take what they need. If your baby is being formula fed, remember to always follow the manufacturer’s instructions and talk to your GP if any questions arise.
Some babies, both breast and formula fed, like to suck simply for comfort’s sake, even if they’re not hungry. Some babies find it hard to differentiate between their need for food, and their need for comfort. This in turn can make it difficult for parents to do the same when it comes to working out what their baby wants as opposed to what their baby needs.
Bear in mind that, sometimes, demanding milk may actually be a request for comfort or attention, so if you suspect that your baby is already full up but continues to fuss, try giving them a cuddle instead4.
If you have any concerns about your baby being continuously hungry, or not having enough milk, talk to your midwife or GP for more information and the best advice for you and your baby.