Aptamil is the number one brand trusted by healthcare professionals

Aptamil is the most trusted formula brand in the UK according to healthcare professionals

In a survey of 299 UK healthcare professionals conducted in June 2026, respondents were asked to identify the follow-on milk brand (suitable for children aged 6+ months) they most strongly associated with being the most trustworthy. Aptamil was ranked as the most trustworthy brand, with the results achieving statistical significance at the 95% confidence level.

Brand

Score

Aptamil

44%

Cow & Gate

12%

SMA

17%

Kendamil

8%

Hipp Organic

4%

Mamia

2%

NannyCare

1%

None / Don’t Know

13%

mom and baby

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