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Supporting you through the Coronavirus outbreak


Supporting you through the Coronavirus outbreak


We’re here for you during these extraordinary times

Welcoming your little one into the world is one of the most amazing experiences in life. Yet, we know the last few weeks leading up to birth and the first weeks into parenthood can be a bit rocky: so much excitement, so many first times and so many questions... Throw in a global pandemic and things can become overwhelming.

But, despite everything, we’re here to make sure you don’t feel alone.

Aptaclub has launched United with New Parents, a free program that mobilises all the resources at our disposal to bring back those important connections you need in early parenthood. Whether that’s advice on labour, how to breastfeed, or simply someone to chat with before bed, we’re united with you in this life-changing experience to help you make every bit of it as joyful as it deserves to be.

We’re here with support and scientific-led guidance, offering:

  • 1:1 contact with experts- Your personal, on demand, and confidential link to our experts including midwives, doulas, and nutritionists via WhatsApp, Messenger & by phone
  • Trusted practical advice- Articles, videos and interactive tools & tips

We’re working hard to enrich this platform with new valuable information and services to help you in these extraordinary times.

DISCLAIMER : Make sure you keep yourself and your baby safe by following, and regularly checking, government and NHS guidelines.

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I'm pregnant

Information and advice to support you though pregnancy during the pandemic.


Expert advice

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I'm a new parent

Guidance and advice to support you through early parenthood during the Coronavirus outbreak.


Brighter futures start here

Discover more about infant development to help shape your baby's future

Join Aptaclub

Further Coronavirus (Covid-19) support

Get in touch with our Careline experts

Our midwives, nutritionists and feeding advisors are always on hand to talk about feeding your baby. Need instant assistance? Our WhatsApp Customer Support team is here to help on-the-go!

Expert advice

Get the support you need, the moment you need it

Join now for free

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