UK's number 1 brand for toddler milks

Volume Share (%) as of w/e 05.09.26

Aptamil

37.5%

Cow & Gate

22.7%

Kendamil

24.5%

SMA

10.1%

HiPP

4.5%
  

 

Share of GUM Milks Circana Total Volume Share MAT as of 05.09.2026.

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