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Privacy Policy

Protecting your information

This website is managed by Nutricia Limited, t/a Danone Nutricia Early Life Nutrition, Newmarket House, Newmarket Avenue, White Horse Business Park, Trowbridge, Wiltshire, BA14 0XQ (registered company number 00275552), for your information, education and communication. One of our brands is Aptamil who provide Aptaclub and in this privacy policy we refer to ourselves as "Aptaclub."

At Aptaclub we promise to protect your privacy by both this Privacy Policy and your rights under the Data Protection Act. This policy explains why we request personal information, how you can give or refuse your consent, what information we request, and who else may have access to it.

The only personal information we will have is that voluntarily supplied by you. You can change your details, including opt-ins and opt-outs for various services, by visiting your personal account details at at any time.

Why do we request personal information?

The main reason we ask for, process and store your personal information is to be able to provide you with the services you have requested. These services could include information and updates, or completing questionnaires and competitions.

Aptaclub or our service providers will collect and store your personal information for purposes which may include:

  • To directly provide the services you have requested
  • Where you have consented, to contact you should we have news to share with you about our products and services
  • To enable third parties to process and manage your information to enable us to provide the services you have requested
  • For security, administrative, and legal purposes
  • To update and enhance the website and the services provided
  • Where you have consented, sharing this information within the Danone Group
  • Using Aptaclub social media channels
  • Information may also be shared with external third parties for marketing analysis (in which case information will only be shared for matching purposes and results will be returned on an anonymous and aggregated basis) or for behavioural targeting (in which case information will only be shared on an anonymous and aggregated basis).

Where the website asks you for personal information, we will inform you of how we intend to use the information and we will ask for your explicit consent. Except as set out above, we will not disclose, sell or rent your personal information to any third party unless you have consented to this. If you do consent but later change your mind, you may contact us and we will cease any such activity.

Social media is an important part of how Aptaclub interacts with you. If you use social media (e.g., by signing onto Aptaclub using your Facebook log-in), we will ask your permission to access your first and last names, and email address, and a Facebook identifier that tells us you're logged on with Facebook. You can link or unlink your Aptaclub account from an account on another service (e.g., Facebook), by changing your account settings.

You may opt in to receive marketing communications when you register with the website and you may withdraw that opt-in at any time. Once you have opted in, we will provide the services you have requested by e-mail as requested. Should you wish to opt out of receiving marketing communications, please let us know.

Your consent

By registering with Aptaclub, you consent to the collection and use of the information you voluntarily submit, for the purposes described above.

Any personal information will only be used in accordance with current data protection legislation.

All our email correspondence contains an unsubscribe option so you can opt out of further email contact if you so wish.

Your rights

You have the following rights:

  • The right to request us to provide you with copies of personal information that we hold about you at any time and we may ask you to pay the fee permitted by law (currently £10)
  • The right to request us to update and correct any out-of-date or incorrect personal information that we hold about you free of charge
  • The right to opt out of any marketing communications that we (or any third party to whom we have disclosed your personal information with your consent) may send you

Please notify us if you object to the use of your personal information in any of the ways mentioned, or if you have any other privacy-related questions, including about how we collect, store and use personal information.

The address to write to is: The Data Protection Officer, Aptaclub, White Horse Business Park, Trowbridge, Wiltshire, BA14 0XQ.

What information do we collect?

When you access and browse this website (including when you submit personal information to us through data entry fields on the website), we may collect the following information from you:

  • Your name
  • Your postcode
  • Your e-mail details
  • Your baby’s birth date or your expected due date
  • Your address

In order to provide you with the services you have requested, or for marketing analysis, Aptaclub (or third party data processors acting on our behalf) will collect the information that you have chosen to give us. We can do this in 2 ways:

  • Directly from you using your registration details
  • Indirectly from you using information from your visits to this website (see further information below about cookies)

How does Aptaclub use cookies?

This site uses a number of “cookies”, which are small text files placed on your computer with your consent, to help us understand your use of the site, to store your preferences (where expressed), and to provide services and offers that we think may better suit your needs or be of interest you. We may also transfer this information to third parties where required to do so by law, or where such third parties process the information on our behalf. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this Site.

This Site also uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses cookies to help the website analyze how Users use the site. The information generated by the cookie about your use of the Site (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. By using this Site, you consent to the processing of data about you by Google in this manner and for the purposes set out above.

Who else might see my personal information?

We will share your information where required to do so by relevant legislation, or court orders.

Should Aptaclub be acquired by another company, customer information may be deemed a transferable business asset, and as such will transfer to the new owners.

What if this Privacy Policy changes?

Aptaclub may update this policy at any time, so please check this page regularly to ensure you are kept up–to–date.

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